Every campaign can be considered for free promotion
When a fundraiser is submitted, FundRiseMe may consider it for platform-funded offsite promotion. If selected, FundRiseMe can use its own advertising budget to promote the fundraiser beyond the platform and the organizer pays a 0% promotion fee.
Selection is not automatic or guaranteed
Campaigns are considered according to factors such as policy compliance, clarity and completeness, organizer and beneficiary verification, urgency, audience relevance, available advertising budget, creative suitability, geographic eligibility, and expected campaign performance. Not being selected does not mean that a fundraiser is untrustworthy; FundRiseMe has limited advertising capacity and cannot promote every campaign for free.
Optional performance advertising if you are not selected
Organizers may choose a fallback option that allows FundRiseMe to run offsite advertising even when the fundraiser is not selected for free promotion. There is no upfront advertising invoice. Instead, a 12% promotion success fee is recorded only on completed donations received while performance promotion is active.
Why the success fee exists
FundRiseMe may spend substantial amounts on social, search, video, display, and partner advertising before knowing whether that advertising will generate donations. The platform may spend more on advertising than it later recovers through the success fee. The fee helps share that risk while allowing organizers to access promotion without paying an advertising bill in advance.
No advertising result is guaranteed
Free or performance promotion may increase visibility, but FundRiseMe does not guarantee impressions, clicks, donations, a particular amount raised, or completion of the fundraising goal. Advertising may be paused, changed, limited, or stopped because of budget, policy, verification, campaign changes, reports, geographic restrictions, poor ad performance, or platform availability.
You remain in control
You can choose free review only, allow performance advertising as a fallback, or keep performance advertising off. Performance fees apply only to donations completed while that mode is active; donations received before activation are not charged the promotion fee.